MANAGER, CRM MARKETING

MANAGER, CRM MARKETING

We're seeking a CRM Marketing Manager to join the Marketing team at PointsBet.
This role puts the customer at the core - delivering personalized, data driven CRM campaigns that engage users throughout their journey.
From onboarding to loyalty, you'll craft meaningful lifecycle experiences across SportsBook & Casino product, that keep our customers engaged, retained, and reactivated, making PointsBet as their preferred Sportsbook and Casino platform.

ABOUT POINTSBET

PointsBet was originally founded in the sports wagering market of Australia.
It has quickly become one of the fastest growing and most dynamic sportsbook and iGaming companies in the world.
Since the launch of the regulated gaming market in Ontario, PointsBet Canada has been at the forefront of the industry with its leading sports betting products and casino experience offering best in class entertainment experience with unmatched customer satisfaction.

We provide an opportunity for our people to work in an environment that is rewarding, fun and challenging.
Our proprietary sportsbook platform and our commitment to an in-house approach powers unrivalled innovation and personalized experiences that our customers cannot get anywhere else.

Our partnerships with leading sports organizations, teams and leagues provide both our customers and team members with the opportunity to experience first-hand the thrill of an overtime goal and a buzzer beater!

• Commercial Partner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts
• Commercial Partner of Curling Canada
• Commercial Partner of ClubLink Canada
• Authorized Betting Operator of the National Basketball Association (NBA)
• Authorized Betting Operator of the Woman's National Basketball Association (WNBA)

There is no greater time than now to join the PointsBet Sportsbook and Casino team!

You are dedicated to doing excellent work, valuing tasks, and supporting the team.
Your self-discipline means you do not need constant supervision.
You strongly believe in being authentic, honest, positive, and kind.
At your core you have a passion and interest in sports, sports betting, and gambling as a form of entertainment.

WHAT YOU WILL OWN

End-to-End CRM Planning & Execution

• Own and be accountable for the planning, development, and execution of CRM marketing campaigns, including automated lifecycle journeys, ad hoc messages, and loyalty/rewards program initiatives.
  
• Take charge of a seamless customer journey from acquisition through retention - driving value, engagement, and conversion at every stage.
  
• Build and refine always on campaigns and identify new opportunities to improve CRM touchpoints and overall customer experience.
  

Data-Driven Personalization & Segmentation

• Champion the design of a single customer view across all product lines, working cross-functionally with IT and data teams to develop actionable segmentation flags, events and attributes in Braze
• Develop sophisticated CRM segmentation on platform and enable personalization through liquid codes at scale.
  
• Build and optimize automated triggers based on user behaviour, lifecycle stage, and data insights, while identifying gaps and areas for improvement.
  

Performance Reporting & Optimization

• Lead campaign performance reporting, developing dashboards, insights decks, and recommendations that drive strategic decisions.
  
• Define and track CRM KPIs, continuously analyzing journeys and marketing efforts to uncover what's working and what needs to evolve.
  
• Present findings and strategy updates to senior stakeholders, ensuring CRM marketing is aligned with company goals and delivering measurable ROI.
  

Cross Functional Collaboration

• Partner closely with marketing team leads (promotions, growth, partnerships, brand) to align CRM with broader campaign strategies.
  
• Manage multiple concurrent campaigns and initiatives, applying strong project management skills and cross-team communication.
  
• Champion a customer-first mindset across all communications, ensuring our messaging resonates and drives action.
  

WHAT YOU BRING

Experience & Expertise

• 5+ years of experience in CRM marketing, customer lifecycle, marketing automation, or loyalty marketing, ideally in a tech forward or e-commerce environment.
  
• Hands-on experience with Braze and CRM tools such as Salesforce Marketing Cloud (SFMC), Marketo, HubSpot, etc.
  
• Strong HTML skills for email development and troubleshooting including but not limited to APIs.
  

Analytical & Strategic Thinking

• Proven ability to define success metrics and translate data into actionable insights.
  
• Experience creating and maintaining dashboards and custom reports to monitor campaign performance.
  
• Passionate about customer data and personalization, with a test and learn mentality (A/B Testing).
  

Soft Skills & Leadership

• Excellent communication skills with confidence to present to leadership and collaborate cross functionally.
  
• Highly accountable, self driven, and motivated to achieve results in a fast paced environment.
  
• Strong organizational and multitasking abilities, with a willingness to work flexible hours during key sports events.
  

Perks & Benefits:

• Hybrid work arrangements
• Fun downtown office on Queen St.
  West
• Sabbatical Leave
• Pet-friendly office
• No meetings on Fridays
• Paid volunteer days
• Generous Vacation Time & Personal Days
• Generous parental leave policy
• Holiday shutdown
• Group Retirement Savings Plan (with Employer matching)
• Culture Events (sporting events, concerts, happy hours, holiday parties, team outings)
• Incredible culture fostered by a highly collaborative and high-performing team
• Professional development opportunities, working closely with the senior leadership team

IMPORTANT INFORMATION

PointsBet Canada is dedicated to a high-performance culture and ensuring our employees are set up to deliver their best.
We offer a fun, dynamic work environment where emphasis is placed on our most important asset:
our people.
If you are driven and searching for a new opportunity that values people, creativity, opportunity, results, and a commitment to excellence, then this is where you want to be!

PointsBet Canada views responsible gambling as an ethical responsibility and an important part of a sustainable business model.
We're proud to be recognized as a socially responsible operator committed to integrating responsible gambling resources and tools throughout the entire player journey.

PointsBet Canada is an equal opportunity employer, committed to inclusion and diversity.
PointsBet Canada does not discriminate based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, .