Marketing Advisor, SEO

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact's commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Marketing Advisor, SEO

*Please note that this is a temporary 12-month position

We are looking for a passionate and experienced Marketing Advisor, SEO to join our growing team!

Reporting to the Director of Digital Platforms, you will play a key role in optimizing SEO performance, user experience, and the growth of our multi-platform portfolio. You will be responsible for developing and optimizing our website's SEO strategy to increase organic traffic, optimize conversion rates, and achieve our growth objectives.

Your Role:

• Develop and implement SEO strategies to identify optimization opportunities, improve search engine rankings, and generate positive business results.

• Manage growth initiatives to increase website traffic and improve conversion rates.

• Conduct regular SEO audits, monitor results, produce detailed reports, and present key findings to executives and external partners.

• Monitor website performance, keyword relevance, competitive landscape, and market trends.

• Collaborate with different teams and stakeholders to create synergy between organic and paid marketing.

• Optimize website structure, including information architecture, meta tags, XML sitemaps, redirects, etc.

• Ensure page load speed and mobile compatibility optimization.

• Verify, implement, and track accessibility standards (WCAG).

• Provide recommendations to improve content relevance and optimize targeted keywords.

• Manage and enhance quality backlinks to strengthen site authority.

• Promote SEO best practices among developers, designers, content managers, and external partners.

• Use analytics tools (Google Analytics, Google Search Console, SEMrush, etc.) to track, analyze, and report on SEO performance.

• Provide data-driven recommendations to improve results.

Your Skills:

• Bachelor's degree in marketing, communications, or a related field.

• Minimum of 5 years of experience in SEO and performance marketing.

• Proven success in SEO optimization and improving business results.

• Mastery of SEO best practices (tags, links, sitemap, content).

• In-depth knowledge of performance marketing, conversion, and acquisition techniques.

• Experience in conversion rate optimization is a significant asset.

• Proficiency with SEO tools (Google Search Console, Siteimprove, SEMrush) and analytics tools (Adobe Analytics, Google Analytics).

• Strong ability to analyze data and interpret results to guide strategic decisions.

• Ability to explain technical concepts to non-experts, synthesize key points, and communicate information effectively.

• Initiative, proactive, and results-oriented mindset.

• Organizational skills, resourcefulness, ability to learn quickly, and adaptability in a fast-paced and changing environment.

• Solution-oriented, ability to challenge the status quo, and innovate.

• Team spirit with a positive attitude and collaborative approach.

• Project management skills and ability to manage multiple priorities simultaneously is a significant asset.

• Bilingualism (English/French) - need to interact on a regular basis with colleagues across the country.

• No Canadian work experience required, but must have authorization to work in Canada.

#LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact's commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We'll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.