Marketing & Communications Manager - Case IH

Overview:


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands:
Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial's 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

We are seeking a Marketing & Communications Manager for Case IH North America. The Marketing & Communications Manager is responsible for directing and managing the brand communications strategy with differentiating, engaging messaging and creative using an omni channel approach based on each customer segment and North America region. They are the caretakers of a 180+ year old iconic brand with a focus on innovation and sustainability for the future success.

This role leads the marketing communications strategy, delivering integrated marketing campaigns across the customer journey (Digital, PR, TV/CTV, promotions, etc. ) from brand awareness through lead generation and post-purchase. This person develops and implements creative tools/techniques enabling sales excellence and market acceptance of new products and other business critical initiatives. The ideal candidate is a strategic thinker who has the ability to set and meet aggressive deadlines in a fast-paced, hands-on matrixed environment.

Responsibilities:


Strategic Communications Planning:
Lead annual communications planning. Consolidate market data and summarize objectives for each business unit. Develop and implement communication strategies that align with the company's business objectives and promote its brand and products.

Digital Strategy:
Deliver on established digital marketing strategy, including owned platforms, social media and martech stack. Support implementation for CDP (Treasure Data) and CRM (Salesforce).

Performance Marketing:
Responsible for all awareness, consideration and lead generation campaigns and reporting.

Content Creation & PR Management:
Oversee the creation, distribution, and maintenance of marketing materials, including but not limited to brochures, press releases, website content and sales collateral.

Retail Program Promotion:
Develop retail program promotion strategies to air sales team in meeting wholegood retail goals.

Event Management:
Lead customer event strategy with team supporting execution.

Brand Consistency:
Build brand and ensure consistent brand image across product lines, marketing materials and events.

Leadership & Supervision:
Lead marketing communications team of 5-8 people, ensuring team project milestones and goals are met, new ideas are generated. Serve as main contact for agency of record and other vendor partners.

Market Research:
Stay up-to-date with current marketing trends and customer preferences to inform strategic decisions.

Budget Management:
Managing multi-million marketing communications budget across vendor partners to ensure forecasts are met. Negotiate competitive project bids and manages work with vendors.

Corporate Visibility:
Frequently interact with supervisors, customers and/or functional peer group managers and senior management. Cross-functional collaboration with internal stakeholders like Product, Parts & Service, Sales, Finance, Capital, Network Development & Commercial Services, as well as external agency partners, is paramount to the success of this role.

The annual salary for this role is $133,000 - $196,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role. )

Qualifications:


A Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration or other business-related field.

7+ years of progressive marketing leadership experience in sales, marketing, communications, public relations and/or advertising.

Demonstrated ability to strategically and tactically organize, structure and manage multiple projects simultaneously, paying particular attention to detail, and mobilizing others to achieve objectives within a matrixed organization.

Experience in identifying and evaluating potential marketing sponsorships and events, managing schedules/logistics and measuring ROI.

Very responsive, with a customer-centric approach and the ability to serve a wide range of needs within the organization and at all levels.

Self-motivated, organized with ability to work effectively as a member of a team and independently with minimal supervision. Strong analytical, planning and negotiating skills.

Effective written and verbal communication skills with the ability to adapt communications to different audiences and build consensus to drive results.

Must be creative and possess problem solving skills.

Knowledge of business-to-business marketing and dealer network distribution model.

Experience with sales or retail marketing strategies preferred

3+ years in people leadership preferred.

Ability to travel up to 20% of the time.

Company Benefits:


CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click for more information!

EEO:


US applicants:
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal 'EEO is the Law' poster . CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U. S. You can view additional information

If you need reasonable accommodation with the application process, please contact us at (url removed).

Canada applicants:
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identi.