National Sales Director

BOLD Growth
CA - Saskatchewan - Saskatchewan
May 15, 2025
Manufacturing

BOLD Growth is a small craft-cannabis company providing consistent and high-quality products in the extremely competitive cannabis industry.
Our success can be attributed to the collaboration of each of BOLD's hardworking and dedicated team members.
At BOLD, we pride ourselves on producing best-in-class craft cannabis products that outperform our competitors.

If you join our team, you will be joining a small group of highly passionate and motivated people who value your role, progressive ideas, and will advocate for your professional development.
We focus on continuous improvement, efficiency and building a positive work environment.

If you are enthusiastic, willing to learn, have the openness to adapt, and want to be an integral part of one of the most exciting and desirable companies in the cannabis industry, we'd love to have you.

The National Sales Director reports directly to the CEO and is responsible for leading BOLD's Sales Team, ensuring customer acquisition and revenue growth targets are achieved by maximizing sales team potential and developing national strategies to keep BOLD competitive and innovative.
The successful candidate will demonstrate an impactful corporate presence, exceptional attention to detail, communication and time management skills, and will provide stellar leadership to achieve our business objectives.
This role must be based in Saskatoon, as a strong onsite and cross-functional presence with operations is essential.

Duties and Responsibilities:

Own the development and execution of high-impact national sales programs and brand-aligned marketing campaigns
Evolve and lead the national sales strategy to achieve and exceed BOLD's revenue and market share targets
Define and implement provincial sales objectives aligned with long-term national plans
Deliver accurate monthly, quarterly, and annual sales forecasts
Anticipate market trends, identify emerging opportunities, and proactively position BOLD for competitive advantage
Continue to develop BOLD's innovation pipeline
Partner cross-functionally with executive leadership, marketing, operations, finance, and product development to ensure unified strategic execution
Track, analyze, and communicate sales performance metrics, offering insights and recommendations to senior leadership
Lead, develop, and inspire BOLD's national sales force, including internal teams and third-party partners
Ensure sales teams are equipped with the tools, training, and support required to perform at the highest level
Set clear performance expectations, conduct coaching and reviews, and lead compensation planning and talent development
Take on high-level strategic projects and executive responsibilities as assigned, with a view to future organizational leadership

Qualifications and Expectations:

Demonstrated ability to influence, motivate, and lead a high-performing national sales team toward shared goals
Develop a deep understanding of the Canadian cannabis industry, including regulatory frameworks, profitability metrics, market dynamics, and customer segmentation
Gain extensive knowledge of BOLD's product offerings and competitive positioning within the cannabis market
Proven track record of consistently meeting or exceeding national sales targets in a CPG, fast-paced industry
Experience developing and executing comprehensive sales strategies aligned with overall business objectives
Strong capabilities in market research, forecasting, data-driven sales planning, and technical selling
Proficient in promotional planning, brand-aligned marketing initiatives, and go-to-market execution
Minimum 3-5 years of experience in a national sales leadership role in a CPG industry
Bachelor's degree in Business, Marketing, or a related field required; MBA preferred

Work Conditions

Full-time, Monday to Friday, standard 8-hour daytime shifts
Availability for occasional evening and weekend work based on business needs
Moderate travel required for market visits, customer engagement, industry events, and team leadership
Starting salary $100,000+

Core Competencies

Operate with integrity, professionalism, and accountability
Lead by example and cultivate a culture of excellence
Understand the broader business landscape and connect departmental goals to company-wide strategy
Think strategically and respond effectively in fast-moving or uncertain environments
Identify opportunities for growth and take initiative to pursue them
Foster collaboration, open communication, and a strong team dynamic

Bold Growth Inc.
offers an incredible work environment and career advancement opportunities.
Applicants MUST be 19 Years or older to apply.

NO calls or drop-ins will be accepted.
Submit your resume via email - *** we thank all applicants; however only qualified candidates will be contacted for an interview.
Successful candidates may be required to pass a background/police check.

Read the full job description and apply online on the recuiter's web-site

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