Vice President of Marketing - Remote

AutoTrader ca
CA - Ontario - toronto
May 1, 2025

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services.
in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace.
With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada.
The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process.
Dealertrack is Canada's largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries.
5 million credit applications are submitted via the Dealertrack Canada portal each year.
Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered.
Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks.
TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers.
With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars.
The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.

Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading.
The online marketplace includes used and new cars, motorcycles as well as commercial vehicles.
In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.

We are looking for a Vice President of Consumer Marketing for the largest automotive marketplace in Canada.
A rare and incredible opportunity for a skilled Marketer to command significant resources and be responsible for leading an already large Canadian household-name brand to the next level.
Full ownership of the entire Consumer Marketing function will be something you yearn for or already have experience in overseeing.

The role of the Vice President is to lead the Consumer Marketing function for .
Brand Marketing, PR, Social Media, podcast
•Creative production including agency management
•Paid B2C Advertising (TV, OOH, digital video, display, paid search, app install) combination of agency and in-house
•SEO & editorial
•Competitive Intelligence and Consumer Research

Leading a team of 8, the VP will be responsible for growing the consumer audience of with high quality auto intenders, and optimizing various media channels for conversion into value for our dealer and OEM partners.
Key metrics for which the VP is accountable:

•Brand metrics such as awareness and consideration
•Competitive performance such as market share
•Paid Consumer Advertising
•Brand Marketing & Brand strategy
•SEO, email marketing, other site-enabled technology driven marketing
•Research & competitive intelligence
•Agency & vendor management
•Providing marketing expertise & leadership to other areas of the business eg.
Experience of leading a consumer marketing function for a notable brand is essential.
•Experience with most of the elements of responsibility is essential ie brand, paid, SEO.
•Post-graduate marketing qualifications is an advantage
•Bilingual (French and English) is a bonus but not essential
•Stakeholder management skills, ability to manage expectations
•Hybrid:
office and remote (WFH)

Here are a few benefits we all benefit from that support us to be our creative best.

We provide discounts to nation-wide gyms, onsite gyms (when we're in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Local in-office free gyms
• Weekly virtual wellness events
• Conferences & training budget
• Regular internal training programs

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Read the full job description and apply online on the recuiter's web-site

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