Director, Growth & Brand Experience

Director, Growth & Brand Experience

Fostering Communication - Level 5

Definition:
Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

• Scans the environment for key information and messages to form the development of communication strategies.
• Formulates strategies to communicate and achieve specific objectives (e. g. , considers optimal "messaging" and timing of communication).
• Uses varied communication vehicles and opportunities to promote dialogue in order to develop shared understanding and consensus.

Project Management - Level 5

Definition:
Planning, implementing, monitoring, and completing projects while ensuring effective management of scope, resources, time, cost, quality, risk, and communications.

• Manages large, highly complex or strategic projects that impact the organization as a whole.
• Oversees diverse, multi-disciplinary teams.
• Engages diverse stakeholder groups to manage expectations.

Collaborating with Others - Level 5

Definition:
Working together with others in a cooperative and supportive manner to achieve shared goals.

• Facilitates collaboration across groups to achieve a common goal.
• Breaks down barriers (structural, functional, cultural) between groups, facilitating the sharing of expertise and resources.
• Creates opportunities for individuals and groups to work together and get to know each other to further organizational objectives.
• Promotes agendas that support the organization's broader goals.
• Creates cross-functional groups to solve problems.

Integrated Marketing Communications - Level 5

Definition:
Developing and implementing marketing messages and strategies that optimize the communication of the organization's brand to target markets.

• Develops an integrated marketing communication strategy aligned with the overall marketing strategy.
• Scans the environment for technologies that have the potential to impact the organization's marketing communication strategies.
• Identifies and leverages marketing communication synergies with outside organizations.
• Allocates and controls resources within the scope of integrated strategies.
• Develops integrated promotional planning processes across all channels and business categories.

Marketing Strategy - Level 4

Definition:
Establishing organizational marketing goals and identifying a strategy to achieve them.

• Establishes a long-term marketing strategy aligned with the overall marketing goals and objectives.
• Assesses the potential impact of wider environmental forces on the marketing strategy (e. g. , culture, ethics, economics, politics, legal frameworks, and sustainability).
• Provides strategic coaching and leadership to the marketing team.
• Distributes resources across segments, products, or business lines based on marketing objectives or priorities.
• Anticipates and builds capacity and capability to respond to future market needs.

Creativity and Innovation - Level 4

Definition:
Generating viable, new approaches and solutions.

• Provides expert insight into problems to assist others in researching and creating new approaches.
• Sponsors experimentation to maximize potential for innovation.
• Supports others in generating new and innovative approaches (e. g. , by providing funding, building on new ideas, recognizing innovation).
• Encourages challenges to conventional approaches.

Exemplify Empathy - Level 4

Definition:
Genuinely seeking to understand and respect others' perspectives and emotions; encouraging a culture of compassion, empathy, trust and support within and beyond the organization.

• Shares stories of compassionate acts by organization members with the wider organization.
• Affirms the value of a culture where people feel safe to share their thoughts and emotions, especially in challenging times.
• Provides a 'personal connection' by being present and accessible to organization members.
• Improves business practices so that organization members have the flexibility to express the need for help and to provide empathy and compassion to others.
• Develops guidelines for respectful and compassionate communication, creating a compassionate workplace.
• Ensures that policies and procedures support empathy and compassion in the organization, removing systemic barriers.

Responsibilities

• Drive growth initiatives of all sizes-supporting the Executive Director on vision, strategy, project management and executive presentations, while independently leading key projects that fuel agency growth, showcasing project leadership.
• Support Executive Director in leading pitch responses and key projects & internal timelines and manage stakeholders in terms of pitch scope, deadlines, resource usage.
• Work with finance, agency leads and Executive Director on fee structures/ organisational/operation model requirements for pitches.
• Learn how to be the 'internal client voice' to ensure business appropriate lens & quality control are placed across responses.
• Ensure Executive Director and CMO are kept up to date on latest pitch advancements & key workstreams.
• Partner with the agency leads to deliver on KPIs for prospective clients & across key workstreams.
• Champions creativity by leading award strategies, managing high-impact campaign entries, and driving internal programs that spotlight and elevate the agency's creative excellence.
• Collaborates with agency and product leaders to drive both short- and long-term marketing objectives, aligning brand and business goals.
• Co-leads the national marketing calendar with the counterpart Director, identifying opportunities to streamline efforts and amplify impact across all markets.
• Leads the full cycle of marketing initiatives, from strategy to execution, ensuring campaigns, events, sponsorships, PR, employer brand and case studies are aligned to attract and engage ideal clients.
• Oversees and elevates all public-facing communications-from earned media and speaking engagements to organic channels like social media, websites, and marketing content.
• Builds strong, collaborative relationships across OMG to unlock shared value and accelerate progress.
• Defines and tracks key marketing KPIs, using performance data to optimize investments and clearly demonstrate value.
• Leads its team operations by managing workloads, guiding professional growth, and driving innovation through new marketing practices and continuous performance development.
• Maintains close alignment with North American and Global Brand teams, leveraging shared tools and insights to stay ahead of emerging trends and capabilities.

Experiences

• Proven track record in B2B marketing and business leadership, demonstrating success in delivering impactf.