Chief Revenue Officer

Client Organization:
First Canadian Title (FCT)

Position Title:
Chief Revenue Officer (CRO)

Reports to:
President

Location:
Oakville, ON

THE COMPANY

Since introducing title insurance to Canada in 1991, First Canadian Title (FCT) has continued

to lead the way with innovative solutions that simplify and streamline the real estate process.

Over the years, FCT has significantly expanded, updated and digitized their offerings to

become a leader in property intelligence, residential and commercial solutions, residential

lending solutions and asset recovery. Their diverse lines of business support partners and

customers across the entire real estate lifecycle (approximately 450 lenders, 43,000 legal

professionals and 5,000 recovery professionals, as well as real estate agents, mortgage

brokers and builders, nationwide). Based in Oakville, Ontario, FCT has over 1,200 employees

across the country.

Great Place to Work® has named FCT one of Canada's Best Workplaces® for eleven

consecutive years (2014-2024) and has certified FCT as a Great Place to Work®. In 2024,

FCT's parent company, First American Financial Corporation, was named one of the 100 Best

Companies to Work For and one of the Best Workplaces for Women™ by Great Place to

Work® and Fortune Magazine for the ninth consecutive year. FCT was also selected as one of

Greater Toronto's Top Employers in 2025.

FCT's core values set the standard for everything they do.

• Integrity
• Commitment
• Service
• Leadership
• Teamwork

Employees have the opportunity to build a meaningful career and work for a company that's

committed to the success of everyone. A place where innovators and collaborators come

together and build on each other's talents. Where diversity is welcomed and celebrated.

THE OPPORTUNITY

Reporting to the President, in this newly created role, the Chief Revenue Officer (CRO) is

accountable for driving revenue growth by aligning sales, marketing, and the customer

success functions. They will ensure collaboration across departments to maximize profitability

and market expansion, using strategic marketing, brand positioning, and customer retention tactics. The CRO will develop and implement data-driven strategies to attract new customers

and retain and expand existing ones, improving conversion rates and driving demand. In

addition this role will also support new product launches through effective sales programs and

nurture long-term relationships with customers and business partners to enhance revenue and

market position on a national scale.

KEY DELIVERABLES

• Develop the strategic sales and business development plans to deliver on FCT's sales revenue objectives and customer service delivery.
• Establish and meet or exceed corporate sales targets through proven leadership of the sales group and building and leading a sales infrastructure.
• Design, develop, monitor and calibrate sales compensation plans and ensure their effectiveness in driving appropriate sales behaviors, activities and results.
• Conceive and implement effective sales and business development methodologies such as process, training, territory management, budget management and compensation plans and assess their effectiveness in driving appropriate sales behavious, activities and results.
• Collaborate with and challenge peers to develop a strategic and consistent sales and business development culture within the organization to meet or exceed corporate sales targets.
• Manage key customer relationships and participate in closing strategic opportunities to grow market share.
• Partner with internal resources and external customers to create and implement leading sales and business development strategies, as well as tactical short- and long-term plans to meet and exceed company revenue targets.
• Analyze and anticipate changes in the market and competitive conditions to proactively plan, develop and execute short- and long-term sales plans through external data and FCT's CRM.
• Assess the impact of the competition, economic conditions, customer buying decisions and critical points of influence on the sale of FCT's products and services and execute appropriate responses.
• Oversee the development of a comprehensive marketing strategy aligned with business goals;
  optimize lead generation, conversion, and customer engagement strategies.
• Develop go-to-market strategies for new products/services;
  collaborate with product development teams to ensure market-fit solutions, conduct competitive analysis, and refine and evolve product positioning.

SUCCESS IN THE ROLE

Having approached the opportunity with an open and curious mindset and desire to learn and

understand before acting, within the first year a successful new CRO will have:

• developed a dynamic, integrated Go-to-Market strategy for the business, with significant growth targets;
  
• organized/built-out their teams for maximum market impact, ensuring they understand how their contributions support overall business success;
  
• developed a framework that incorporates an unified and holistic approach, ensuring alignment across the entire organization;
  
• formalized KPIsthat hold the team accountable for driving results.

REQUIRED EXPERIENCE AND CAPABILITIES

The ideal candidate will possess the following experience, knowledge, skills, and attributes:

• Minimum of 10 years' increasingly senior sales and business development experience at a senior level, including multiple years in a management/executive role in the financial, insurance &/or legal fields.
• Track record of success in achieving results that meet both short- and long-term business objectives.
• Extensive experience with Salesforce and other CRM tools.
• A persuasive communicator and expert negotiator.
• Expertise in developing sales skills and competencies.
• Skilled at cultivating and sustaining relationships at the executive level.
• Entrepreneurial spirit.
• Degree in related field and/or MBA, or equivalent experience.

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