Marketing Measurement & Analytics Analyst

• United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo.
We do what we say.
We own what we do.
We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets.
Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.
Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

Lenovo's Corporate Marketing Organization is looking for an Analyst to join the Marketing Measurement & Analytics Team, reporting to the team's Senior Manager.

This is a multi-dimensional role that requires a strong foundation in data structuring, manipulation, and visualization, with an emphasis on leveraging analytics to drive strategic insights.
The successful candidate will play a key role in connecting datasets, applying solution-based technical expertise, and facilitating storytelling through comprehensive reporting and visualization.
Experience with AI-driven analytics, automation, or machine learning techniques will be highly valuable as we continue to enhance our marketing measurement capabilities.

Marketing Measurement & Analytics Analyst is responsible for driving overall data excellence across the visualization platform:

• Design, Build & Manage Complex Datasets
  • Lead data design and architecture efforts by connecting, structuring, and managing complex datasets from a variety of internal and external stakeholders.
  • Configure and manage API connections to streamline data integration.
  • Develop, design, and optimize advanced SQL queries for efficient data processing.
  • Maintain and optimize the Data Warehouse, ensuring efficient data storage, structure, and integration.
  • Explore opportunities to leverage AI-driven data processing, automation, and predictive modelling to enhance analytics capabilities.
• Enable Data-Driven Storytelling & Visualization
  • Partner with Lenovo's Marketing functions, Geos, and cross-functional teams to aggregate large datasets and transform them into actionable insights.
  • Develop a strategic approach to data acquisition, ensuring accessibility and usability.
  • Oversee day-to-day stakeholder use cases, including usage training and data process support for teams such as Brand, PR, and Social.
  • Act as a consultant and mentor, guiding stakeholders on best practices and fostering data self-sufficiency.
  • Enhance data visualization by integrating AI-powered analytics and automation to generate deeper, more predictive insights.
• Drive Holistic Data-Driven Decision-Making
  • Support a structured, strategic approach to data-driven insights that align with business objectives.
  • Innovate new ways to enhance analytics and visualization, incorporating machine learning techniques and AI-based insights where applicable.
  • Support the development and refinement of methodologies for defining and calculating Marketing ROI.
• Champion Continuous Improvement & Industry Awareness
  • Continuously refine best practices for both short-term agility and long-term scalability, ensuring flexibility and platform agnosticism.
  • Stay ahead of industry trends, platform launches, and AI-driven advancements, identifying opportunities to enhance Lenovo's analytics capabilities.
  • Develop an effective approach for sharing key industry insights with stakeholders and, when appropriate, across the broader organization.

Required Qualifications:

• 5+ years of experience in a data-driven environment supporting business intelligence systems, specifically in a BI, ETL, ELT developer role.
• Strong foundation in Data Science, Data Modeling, and analytics.
• Expertise in SQL.
• Bachelor's Degree in Information Systems, Statistics, Computer Science or related field preferred OR equivalent professional experience.

Preferred Qualifications:

• Proficiency in scripting technologies preferred (Java, Python, R).
• Strong understanding of relational, columnar, and NoSQL database technologies preferred (e.g., MySQL, MS SQL, Presto, MS SQL Server, Vertica, MongoDB).
• Experience working with large datasets and applying statistical methodologies.
• Advanced Excel skills.
• Data visualization experience (e.g., Tableau, Domo).
• Practical experience in using AI large language models and AI tools in a professional capacity.
• Ability to manage and prioritize multiple stakeholders, projects, and global teams to meet strategic goals.
• Strong analytical, planning, project management, and interpersonal skills-able to manage high-volume, high-visibility functions.
• Ability to gather, analyze, and present data-driven solutions to business problems.
• Proficiency in MS Office Suite including Excel and Outlook.
• Strategic thinker focused on how data connects and impacts the broader business.
• Strong collaboration skills, able to work across organizational boundaries, influence others, and create clarity from confusion.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.