SEO & Growth Marketing Lead

Job Title: SEO & Growth Marketing Lead
Location:

Remote - LATAM or CEE preferred
Salary Range:

up to 3500 USD

Work Schedule:

Monday to Friday, 9:00 a.m. to 5:00 p.m. CST (minimum 4-hour overlap with CT mornings)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a fast-growing B2B manufacturer of polyurethane and elastomer processing equipment, serving clients in the aerospace, defense, and industrial sectors. The company is relaunching its digital presence to drive inbound demand from a highly specialized technical audience.

Position Overview:

We're looking for a full-time SEO & Growth Marketing Lead to drive qualified traffic, improve site performance, and support broader digital campaigns over time. This is a hands-on, mid-senior level role ideal for someone who can work independently, think strategically, and thrive in a lean team environment. You'll start by owning SEO and Webflow management, with room to grow into paid campaigns, email marketing, and more.

Key Responsibilities:
SEO Strategy & Execution
Build and execute a 6-month SEO roadmap across technical, on-page, and backlink initiatives
Conduct keyword research in niche B2B spaces (e.g. polyurethane processing, elastomer mixing, automation)
Optimize existing content and create briefs for high-intent landing pages and case studies
Website Management (Webflow + Figma)
Implement CRO best practices (A/B testing, CTAs, form flows)
Make ongoing site updates, including HTML/CSS tweaks and image compression
Collaborate on copy when gaps arise; support UX improvements
Analytics & Reporting
Set up and manage GA4, Google Search Console, and SEMrush
Track key KPIs (organic sessions, rankings, lead quality, conversion rates)
Deliver monthly performance reports with actionable insights
Digital Marketing & Lead Generation (Ramp-Up Phase)
Plan and launch targeted Google Ads and LinkedIn campaigns
Build and manage email workflows in Mailchimp or HubSpot
Publish LinkedIn posts and coordinate trade-show promotions
Cross-Functional & Ad-Hoc Support
Execute micro-tasks like meta tag edits, UTM tagging, and tracking pixel installs
Provide marketing input on product naming, print collateral, and trade show materials

Qualifications:
3+ years of hands-on SEO and digital marketing experience, ideally in a mid-senior capacity
Track record of success in niche, technical keyword spaces
Strong technical SEO skills: Core Web Vitals, crawl budgets, schema markup
Proficiency with SEMrush, GA4, Tag Manager, Looker Studio, Webflow, and Figma
Strong written and spoken English; able to translate engineering concepts into clear marketing messages
Reliable, independent, and comfortable working with limited oversight

Nice-to-Haves:
Experience in polymers, elastomers, or capital equipment marketing
Familiarity with HubSpot CRM, Genius ERP, or similar platforms
Design ability in Canva, Figma, or Adobe XD for quick-turn marketing visuals
Knowledge of U.S. manufacturing buyer journeys and trade-show cycles